DNA Family & Enterprise

To contribute to the longevity of the business and to your legacy towards future generations.

Do you know the market of family enterprises?

About 90% of enterprises in Brazil are family-owned*. They produce more than 50% of the country’s GDP and employ about 75% of the nation’s workforce.

A World Bank study shows that only about 30% of these family enterprises reach the third generation and just 15% survive beyond this threshold.

Managing a business, independent of its size, goes well beyond simple commercial aspects. It is necessary to ensure sustainable growth, which starts with organization.

 

* Brazilian Institute of Geography and Statistics (IBGE), published in 2023

It is here that our work makes sense!

With focus on business Longevity and your legacy towards future generations, the DNA Family & Enterprise team put together their collective experience working with family enterprises and their deep understanding of the constant changes in the local economy and markets in many different sectors.

It is not unusual in a family’s history and its businesses’ to witness changes in several family directives and policies losing their importance over time.

We live in constant evolution and the market is part of this process of continuous change.

Our aim is to keep the pace of the business growth aligned with the expectations of its shareholders as well as its stakeholders.

Our firm can adapt your company to these constant changes of the business environment without losing the essence of its traditions and its values built by the family over the course of its history.

Where we add value

We help the family to define objectives and goals that are aligned with their common interests and thus helping them avoid possible future conflicts.
We help the family develop solutions to improve relationships among managers thus enhancing the family’s decision-making process.
We help the family to promote an up-grade in leadership attitudes with a focus on more effective results.
We help the family to develop an adequate succession planning based on the identification of expectations, values, challenges, priorities, responsibilities and clear definitions of the roles of each involved member of the family.

DNA Family & Enterprise believes that a well-defined family governance process includes:

shared vision
transparency
balance
trust
effective and fluid communication

To us, these are pre-requisites for a healthy financial situation, for stability, for harmony and for sustainable growth in the medium and long-term.

After the completion of this organizational and planning effort you can count on our support in relevant and value-added services, such as the participation in a functional board, mentorship and other consultancy projects.

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